Enterprise Mobility Management – What and Why

Enterprise Mobility Management – What and Why

Enterprise Mobility refers to a workplace trend wherein employees of an organization work from anywhere in the world, through various devices and networks. In that context, Enterprise Mobility Management refers to a system of technology for the safety of an enterprise’s data over the network of mobiles and other devices used by its employees. It vital for organizations to avoid data leaks and privacy breaches. Data on mobile devices is at risk as they can be hacked, lost, or stolen.


Along with password protection and data encryption, these are some of the Enterprise Mobility Management Solutions that are used by organizations:

  1. Mobile Device Management (MDM)

Mobile Device Management is concerned with the regulation and control of endpoint devices. It generally involved an MDM agent that enables an organization to enforce policies on devices. For e.g.: whitelisting / blacklisting certain apps, wiping data from a device. Through MDM technology, the administrator can configure settings and enforce policies across multiple devices in the network. Some elements of MDM are Network Access Control (NAC), which restricts the access to a network to only those users that adhere to the requisite security policies, and Virtual Private Network (VPN), which is a private, encrypted network over a public network (such as the internet).  

MDM is suitable in situations where devices are provided by organization to ensure segregation of personal and work data.


  1. Mobile Application Management (MAM)

Mobile Application Management refers to software that allows administrator to applications on users’ personal or company – provided devices. MAM enables an administrator to exercise control on an application level, rather than the device as a whole (as in MDM). Some elements of MAM include push services, app wrapping (adding layers of security without changing functions of the app), usage analytics, etc. This approach safeguards corporate information without interfering with the user’s personal information.


  1. Mobile Content Management (MCM)

Mobile Content Management is a system that has the ability to store and deliver content to mobile devices. Some elements of MCM are user authentication, content sync, etc. It may enforce user authorization.


  1. Bring Your Own Device (BYOD)

Bring Your Own Device is a system where employees bring in their own personal devices that they use to access the enterprise’s data. It is a cost efficient approach as there is no device procurement. As the user uses the same device for personal and corporate data, there is an increased risk to corporate data.


There are three core things required by an organization. 

  • Visibility:  This is required so that administrators can frame and implement appropriate policies.
  • Secure Access: It provides the ability for mobile users to securely access applications and data. Organizations help their users to securely access applications while maintaining proper security controls.
  • Data protection: The best EMM solutions provide anti-malware capabilities to reduce risk of breach and loss of data.

There are many EMM providers in the market, some of the big players are VMware Air Watch, MobileIron, Citrix ZenMobile, etc.

With an increase in the trend of Enterprise Mobility, these technologies are gaining importance. They increase productivity by helping employees be more flexible in terms of work location, and allow managers to conduct a real time data analysis through their devices. Now, all employees of an organization are accessible without the worry of data breaches.



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