Pitching to Investors 101

Pitching to Investors 101

Pitching to an investor is one of the key moments in the life of an entrepreneur, it is the moment when their idea is critiqued by experts, where they are given life-changing advice and their efforts are viewed by a world they hope to enter, and the one moment when the
entrepreneurs are seen solely on the basis of their work. It is a crucial moment when the idea is weighed on the scales of creativity and feasibility. But the truth is, this pitch also depends on convincing ability as well.
Here are some key questions that one must always keep in mind when pitching
1) Are you proposing to solve a real problem?
2) Why should you be given a chance or trusted with the investor’s money?
3) What is the opportunity value for the business? What evidence do you have that a
serious growth could be achieved in this line?
4) What is the growth potential for you as an entrepreneur, what is the longevity of the
business, where do you see yourself and your business in the future?
5) What is the future of the market that you propose to enter?
6) How will technology and climate affect the way the business will scale and grow in
future? How dynamic is the market opportunity?
7) How will the idea scale?
8) How is it relevant to the investor?
9) What are your immediate steps to expand your business plan?
10) Do you have a realistic exit plan?

It is important when one does pitch to an investor, one is professional and honest, usually, investors don’t invest passively but rather try to take some charge in the business and genuinely contribute to the growth. Investors are attracted to the scalability of the company. Any entrepreneur can build and launch a business but great entrepreneurs know how to make a business grow. They often wish to invest in a unicorn company that will increase in value in the market. One could look at the areas of the business that one is not an expert in but are crucial for the growth of the business and at the potential weaknesses of the business and the other questions whose answers they don’t have and would like to have a pitching session acts as a safe space for realization and no matter how prepared one is for it, the biggest resource during the session will always be one’s convincing ability.

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