Marketing cannot be defined in a single sentence.
For some, it is an art of conveying their product in the right manner to the customers. While for others- it is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”.
With the help of marketing, we can define, measure and quantify the size of the identified market and the profit potential.
Marketing is also defined as the act of creating, communicating, delivering and exchanging offerings that have value for customers, clients and society at large. But most importantly, marketing includes research, targeting, communications (advertising and direct mail) and often public relations. Nowadays, with the help of various social media tools, it has become comparatively easier for companies to reach out to their target audience at the touch of a fingertip. But having said that, the PR team of a company has to also keep a tab on the content of the Ad being posted as it can be easily taken out of context and lead to the company’s reputation at stake.
This problem is largely faced by MNC’s because of the difference in culture’s, value systems, types of societies (individualistic/collectivist), etc. of the various countries they work with across the globe.
In such cases, the guaranteed solution lies in having different PR teams for social media handles catering to the various needs according to the country they are marketing their product in. On the other hand, when it comes to companies which have their consumer base in a single country, marketing, as well as developing and maintaining consumer relationships becomes relatively easier.
Taking the clue from the recent example of Swiggy India, whose digital marketing team handling the official Instagram account of Swiggy exactly knew how to land a place in the hearts of their customers, by coming up with a unique idea of using their logo to signify an image of deity Ganesha on Ganesh Chaturthi and by including tags consisting of various sweet dishes that Swiggy offers in order to complete the image. Not only this, but Swiggy has always managed to come up with ideas that would blow your mind away, taking advantage of every occasion right from the nail-biting match of India Vs Afganistan in the World Cup to Universally celebrated days like Worlds Donuts day, World Idli day and so on.
As a result, it wouldn’t be inaccurate to assume that this food-delivery platform has secured an exceptional place among the social media-driven youth which forms a huge part of the overall consumer base it tends to cater to.
Besides, Creating a connection with the customers is all that it takes to be a great marketer, and Swiggy seems to have aced this art.
Thus, the key to marketing is very easy, while people come up with all sorts of different phrases, the reality is that with marketing simply has no box that one can restrain to, its simply an infinite set.